Swedish modern rock unit Self Deception is set to unleash their new studio album, (and Napalm Records debut), “One of Us”, on May 15th, 2026!
Known for their fiery fusion of anthemic modern metal and powerful melodic rock, they have shared stages with the likes of Electric Callboy, Danko Jones, and Adept since their 2009 debut, while racking up millions of streams and video views – including their viral 2022 hit, “Fight Fire With Gasoline”, with tens of millions of streams. Written on the road during the heaviest touring of Self Deception’s career so far, “One of Us” is a cohesive album full of character, made for the stage – and the pit!
Accordingly, the band releases the upcoming album’s title track as a new single. Bone-crushing “One of Us” unleashes the heavy modern metal side of Self Deception. Fusing relentless hardcore energy, in-your-face lyrics, and high-voltage attitude, the track hits with unstoppable force, pushing contemporary rock to the next level.
Self Deception about “One of Us”:
“‘One of Us’ came together while we were out on tour, surrounded by those wild, magical moments with the crowd. The chaos and energy of the mosh pit inspired us to write a whole track dedicated to the people who live for it. This song is about the fans, for the fans, and the growing bond that makes it feel less like a band and a crowd and more like family”.
Watch the Official Music Video for “One of Us” below.
From massive pit churners to creative storylines and choruses full of hit potential, the energy on “One of Us” is unmatched. The band has a busy festival summer following the album’s release, so fans will get the first chance to experience these new tracks live at several major European rock and metal festivals. With “One of Us”, Self Deception is ready to push contemporary rock to the next level! The album will be available digitally and in several physical formats, with cover artwork created by Alex Tillbrook, who is well known for his work on the hit Netflix series “Stranger Things”, as well as for collaborations with artists such as Metallica, Blink-182, and Sleep Token.
Self Deception about “One of Us”:
“‘One of Us’ is our new album, inspired by life on the road and the energy of the live stage. Touring so much has put us in a kind of ‘live bubble’, and that feeling runs through the songwriting. The album revolves around outsidership and the desire to belong. On tour, we meet many lost and lonely people, all seeking a few hours of escape where they can disappear into a rock show. With ‘One of Us’, we want everyone to feel part of something bigger, to feel like one of us”.
Bone-crushing album-opener and title track “One of Us” takes no prisoners, unleashing the heavy modern metal side of the Swedish powerhouse: fusing relentless hardcore energy, in-your-face lyrics, and high-voltage attitude, the track hits with unstoppable force. Following track “Time’s Up” features an absolute hit chorus, fresh hooks and high-energy instrumentals, while emotional “Don’t B E L O N G” addresses the difficult themes of addiction and mental health battles – the combination of hauntingly beautiful melodies, multifaceted vocal performance and heavy rhythm section carry this sentimental track. Further highlights on Self Deception’s new 11-track offering include “The Wedding”, an energetic modern rock anthem with a particularly dark and twisted storyline, and “Break!”, with its heavy-hitting drums, electronic influences and yet another irresistible sing-along chorus. “Entertained” delivers one of the heaviest breakdowns on the album, before “Goddamn Me” brings the record to a powerful close.
“One of Us” will be available in the following formats:
• 1 LP Splatter Cristallo Green, incl. LP sized booklet + Mask – Napalm Records exclusive
• 1 LP Marbled Translucent Old Purple, Viola, Black, incl. Slipmat – Napalm Records exclusive
• 1 LP Translucent Fuchsia
• 1 LP Translucent Lime Green – band shop exclusive
• 1 CD Digipak
• Digital Album
Pre-order & pre-save “One of Us” here.
Tracklist:
1. One of Us
2. Time’s Up
3. Wake Up
4. Don’t B E L O N G
5. Death Of Me
6. Break!
7. The Wedding
8. Ketamine Cowboy
9. Blame
10. Entertained
11. Goddamn Me
Australian Tour Dates 2026:
23.04.26 AU – Brisbane / The Triffid
24.04.26 AU – Sydney / Manning Bar
25.04.26 AU – Melbourne / Max Watts
26.04.26 AU – Adelaide / Lion Arts Factory
28.04.26 AU – Perth / Magnet House
European Festivals 2026:
02.05.26 NO – Kopervik / Karmøygeddon Metal Festival
04.06.26 SE – Sölvesborg / Sweden Rock Festival
12.06.26 NL – Leeuwarden / Into the Grave Festival
13.06.26 UK – Castle Donington / Download Festival
01.07.26 ES – Viveiro / Resurrection Fest
17.07.26 AT – Leoben / Area 53 Festival
18.07.26 CZ – Vizovice / Masters of Rock
15.08.26 NL – Eindhoven / Dynamo Metal Fest
Line-up:
Erik Ingels Graham – Drums
Andreas Clark – Vocals
Ronny Westphal – Guitar
Patrik Carlberg Hallgren – Bass
Weblinks:
selfdeception.se
www.facebook.com/selfdeceptionsthlm
