Swedish hard-rock risers Velveteen Queen return with their most ambitious statement yet, their sophomore studio album, “The Greater Good”, set for release on September 18th, 2026, via Silver Lining Music.
Velveteen Queen are rapidly emerging as one of the most electrifying young acts in the modern rock scene, channeling the grit, swagger, and anthemic power of classic ‘80s influences into a bold and contemporary sound. Having shared stages with Alice Cooper and Judas Priest, the five-piece have already built a reputation for their explosive live performances, undeniable stage presence and anthemic rock songs with instantly memorable hooks.
From the very first teasing riff and maraca-shake of “Too Far Gone”, the opening track of the album, the Swedish rockers make it clear your hips had better be ready to swing and your rockin’ boots ready to roll. Produced by renowned producer Sören Andersen, this is a record which brings the strut of the Sunset Strip’s glory days via Sweden, with a healthy dash of old-school Guns N’ Roses, alongside spiritual ties to Aerosmith, Velvet Revolver and Hanoi Rocks.
The new single and title track, “The Greater Good”, is out now. The song featured Peter Keys (Lynyrd Skynyrd) on piano and is accompanied by a larger-than-life video directed by esteemed filmmaker Patric Ullaeus.
“In ‘The Greater Good’, we confront the lies that run deep in our city, challenging apathy while calling for action amid chaos. When the fight for truth fades, where does the ‘greater good’ truly lie?”, says Velveteen Queen.
Watch the official video for “The Greater Good” below.
There’s a snap and vigour in Velveteen Queen that is instantly exciting to the ears. Take the bounce and groove of the glam-punk “Talk or Walk”, which boasts a huge choral hook and a snarling top lip of attitude. Meanwhile, “Adrenaline” is built around a razor-sharp, singalong chorus, with riffs swinging low and hard. Yet there’s also full ballad artistry on display with the soulful “Chains”, showing that Velveteen Queen can bring it down to strands of raw emotion.
Make no mistake, while the influences on Velveteen Queen are clear, the approach, songwriting, and delivery is utterly fresh, packed with undeniable positive energy and rebel attitude. There’s a new generation of young glam/trash rockers craving “The Greater Good”, and Velveteen Queen confidently and successfully deliver exactly what they are looking for.
“The Greater Good” will be available on vinyl, CD, digital formats and D2C bundles. Pre-orders can be placed here.
Tracklist:
1. Too Far Gone
2. The Greater Good
3. Talk or Walk
4. Adrenaline
5. Can’t Go Back in Time
6. Chains
7. It Ain’t Over
8. Liar
9. Best of the Best
10. Sorry
11. Try (Try to Believe Me)
And that same high-voltage energy captured on the record will soon be unleashed on stage, with Velveteen Queen poised to turn every show into a full-throttle rock ’n’ roll event. Their next live chapter continues in truly grand fashion, joining forces with rock legends Alice Cooper and Danko Jones at Rättvik on June 27th.
Live Shows 2026:
27 June – Dalhalla, Rättvik (SE)
18 Sept – Debaser Nova, Stockholm (SE)
19 Sept – Valand, Gothenburg (SE)
More dates soon to be announced; for tickets and more information click here.
Line-up:
Samuel Nilsson – Lead Vocals, Keys
Lukas Axx – Guitar
Noah Mårdh – Guitar
Vilmer Fall – Bass
Isac Borg – Drums
Weblinks:
velveteenqueentheband.com
facebook.com/velveteenqueen.gbg
